::: What is SEM?

Search Engine Marketing. A set of marketing methods designed to increase the visibility of a website.

::: What is SEO?

Search Engine Optimization attempts to improve a websites ranking for targeted keywords by improving it's content and trust scores.

::: What is PPC?

Pay-Per-Click advertising uses sponsored search engine listings to drive traffic to your website. Sponsored engines include Google, Yahoo, MSN and Ask.

::: What is LGLP?

Lead Generating Landing Pages. This technique significantly adds content to your site while creating leads.

::: What are 'Black Hat' methods?

'Black Hat' is any techniques disapproved by the Search Engines. These techniques are a good way to get banned. We never use them.

::: What are 'White Hat' methods?

'White Hat' is any techniques approved by the Search Engines. We always use 'White Hat' techniques.

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